Building AI Search Visibility for Real Estate: TDI City Kundli Case Study

REAL ESTATE | TOWNSHIP DEVELOPMENT | HARYANA

TDI City Kundli is an integrated township spread across 1,100+ acres on NH-44 and developed by TDI Infrastructure. The developer had already established its name: four decades in real estate, more than 100 delivered projects, and recognition across North India. wrds.pro began working on the TDI City Kundli digital narrative in May 2026. The objective was to translate that established market reputation into stronger AI search visibility for real estate, so the authority buyers knew offline could be found and understood online as well.

The Situation

TDI Infrastructure did not have an awareness problem. Four decades in real estate, an extensive delivered portfolio, and a familiar name across North India had already created the kind of recognition many brands spend years trying to establish. TDI City Kundli carried that reputation with it. The challenge was making sure its digital presence carried the same authority when prospective buyers went online to investigate the project.

This became particularly important because TDI City Kundli already had considerable influencer visibility across YouTube and Instagram. A prospective buyer could discover the township through a reel, creator video, referral, or offline conversation. What happened immediately afterwards mattered just as much. They searched and compared developments, checked amenities, investigated the township's scale, and looked for other projects in Sonipat and Kundli.

That was the gap wrds.pro needed to address. In a category where several established developments compete for attention, existing recognition needed to become searchable, verifiable digital authority.

What We Built

wrds.pro built the TDI City Kundli website content around three non-negotiable parameters:

• Starting with Verified Information: Authority cannot be built on exaggerated claims. All key facts were therefore taken from the official TDI brochure, approved project information, influencer kit material and authorised data. Consistency was important with several developments, buildings, amenities and specifications comprising one large township.
• Positioning That Matches the Brand: TDI City Kundli could not sound like another development using the same familiar luxury vocabulary. Individual projects needed their own identity while still belonging to the larger TDI narrative. Espania Royale became "Royale: By Name and By Design", while Tuscan Heights was positioned as "Fourteen Towers Taking Your Living Standards to Newer Heights".
• SEO, AEO, and GEO Approach: The pages were organized based on the way people find real estate these days. Content was easier to retrieve, understand, and possibly cited by traditional search and AI systems because of its search intent, direct answers, FAQs, location context, consistent project information and clearer page structures.

These were not separate activities that have been added on to the end of the project. They developed the narrative framework necessary to develop TDI City Kundli's current market credibility into information that can be discovered, ranked, understood and referenced online.

The Outcome

The results began appearing in two places that matter increasingly for property discovery: conventional organic search and Google's AI-generated answers.

Some of the key searches where the brand gained visibility were:

• "Largest integrated township in Sonipat"
• "Modern township development Kundli"
• "Integrated township residential Sonipat"
• "Modern amenities apartments Kundli"
• "149 floors residential project Kundli"
• "Integrated township Sonipat"
• "Shopping mall Sonipat"

The results delivered through this project include:

• For "largest integrated township in Sonipat," Google's AI Overview surfaced TDI City Kundli in its response. The 1,100+ acre township appeared ahead of developments including Omaxe City Sonipat (350 acres) and Jindal Global City (100 acres). TDI City Kundli also held the #2 organic position for the query, giving it visibility across both conventional and AI-assisted search.
• For "modern township development Kundli," TDI City Kundli achieved the same dual presence, alongside a #1 organic ranking.
• The township also appeared inside Google's AI Overview for "integrated township residential Sonipat," extending visibility beyond searches containing the TDI name itself.
• At an individual development level, the Tuscan City Floors page reached the #1 organic position for "149 floors residential project Kundli," demonstrating that discoverability was developing around individual projects as well as the larger township.
• For the broader category query "integrated township Sonipat," the TDI City Kundli website secured page-one organic visibility.
• TDI City Kundli and TDI Mall Kundli also appeared in Google's local Places and Maps results for category searches such as "shopping mall Sonipat."

Why This Matters

Many businesses start building authority because they are still trying to become known. TDI City Kundli was different. TDI Infrastructure already had years of recognition, a strong project portfolio, and an established name in the market. The real challenge was making sure the project's online presence carried the same weight. The website needed to feel as credible, clear, and established as the brand behind it.

That is why the AI citations matter alongside the rankings. TDI City Kundli was not only visible when somebody searched its name. It began appearing as an answer to broader category questions about integrated townships around Sonipat and Kundli.

The point of contact confirmed that the work met the expected standards and also indicated that wrds.pro would be considered for additional projects.

Evidence

Google search results showing TDI City Kundli's AI Overview citation, answer placement, organic rankings, and local search presence for multiple high-intent keyphrases:

Fig. 1: Google AI Overview listing TDI City Kundli for largest integrated township in Sonipat

Fig. 2: Google organic search result ranking TDI City Kundli #2 for largest integrated township in Sonipat

Fig. 3: Google AI Overview and #1 organic ranking for modern township development Kundli

Fig. 4: Google AI Overview citing TDI City Kundli for integrated township residential Sonipat

Fig. 5: Google AI Overview listing TDI City Kundli for modern amenities apartments Sonipat

Fig. 6: Google search result ranking Tuscan City Floors #1 for 149 floors residential project Kundli

Fig. 7: Google page-one organic result for TDI City Kundli on integrated township Sonipat search

Fig. 8: TDI City Kundli local search visibility for shopping mall Sonipat

Build Authority Your Competitors Can't Copy

wrds.pro helps established brands turn real-world credibility into content that can rank on Google and surface in AI-generated answers. Build a digital presence that reflects the authority your market already knows*.*

Book an Authority Audit with wrds.pro today.